City and nature at the opening of Fashion Weekend in Designhuis


In Field notes Posted

With the collections of graduates of ArtEZ Fashion Design at the Designhuis, the Fashion Weekend 2016 couldn’t have had a better way to be officially opened. Not only the collections of the talented young fashion designers were shown, but also their portfolios.

The Designhuis became an exciting backdrop for the wide variety of fashion collections. One coloured all over, while others are entirely white. One collection in particular because of its shapes and forms, the next one has its focus on self-made substances.

The exhibition opens with a speech by Dutch Design Week director Martijn Paulen. He praises the young designers for the way they include craftsmanship, attention to detail and passion. He finds it extra special that they have thought about topics outside their disciplines.

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“Developing the talent of young creatives and professionals and giving it visibility is a priority for us. Giving them a platform and a stage means opening up opportunities for them, but also connecting design with the rest of the city.” – Jorge Alves Lino, creative director Designhuis

“We can build what we want, but nature always comes back.”

Laudy Verschuren is the only designer with roots in Eindhoven. Her collection ‘Biophilic’ won an award for best fashion in Milan. Now she is invited for a paid internship for six months at the big fashion company Benetton. Not bad, if your graduation was only two months ago. Verschuren’ all-white collection was inspired by nature vs the city. “I went to work on the shapes of modern cities. I created about 200 shapes, and placed them on the body”, Verschuren says. “From there I began to make contrasts with nature, the early signs of life: microorganisms.”

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In making her collection, Verschuren was in a constant search for balance between the modern city and nature. This is reflected in contrasts: the collection consists of synthetic materials that are rigid and hard, as well as smooth organic materials. The moral of the collection? Verschuren: “We can build what we want, but nature always comes back.”

Published in e52, 10 September 2016, written by Jantine Albers and photography by Lody Aeckerlin.


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